The Show Must Go On sweater


A sweater that doubles as a wearable pep talk for days when, whether you like it or not, “the show must go on”. Because as we all know, parenting doesn’t come with a pause button. Think of it as a cheerleader sweater for mums!

A gold coin from every sweater sold will go to COPE to help improve the emotional wellbeing of new and expectant parents.

See our Charity page for more information or visit: 

Fussy? Us? You bet. Quality, comfort and fit are paramount. This will fast become your go-to sweater, not least because it suits all shapes and sizes. We know. We tested it.

  • Pink (with red print)
  • This is a slouchy, oversized fit. We recommend choosing a size down from your regular size.
  • Relaxed, oversized fit
  • 100% cotton
  • Subtle distressing
  • Dyed for the perfect shade of pink