About Us


The Hood is a premium lifestyle brand that is dedicated to inspiring and encouraging the sisterhood through its ever-growing range of statement garments and goods, while raising awareness and funds for causes that matter.

We are passionate about supporting the sisterhood - from tweens and teens through to mothers - and everyone in between.
And we are just as passionate about creating high-quality clothing that makes a real fashion statement.
As mothers ourselves, we are particularly committed to supporting and encouraging women through the sometimes challenging journey of motherhood. For every garment sold, a gold coin is donated to COPE - a not for profit organisation dedicated to improving the emotional wellbeing of parents during pregnancy and the year following the birth of a baby. 
The Hood is a labour of love for Melbourne-based twin sisters Natasha and Rachel Wells. 
Natasha has 20-years' experience in advertising, marketing, product development and merchandise and during her career has worked for some of Australia's leading multinational advertising agencies.
Rachel is a journalist, who spent 15 years writing and reporting for The Age, one of Australia's major newspapers. A large portion her career was spent as a fashion writer and stylist and fashion editor for The Age and The Sunday Age. 
Both are mothers - Natasha to three girls and Rachel to two busy boys.