About Us


The Hood is a premium lifestyle brand that is dedicated to inspiring and encouraging the sisterhood through its range of statement garments and goods, and its ever-growing online community, while raising awareness and funds for causes that matter.

We are passionate about supporting the sisterhood - from tweens and teens through to mothers - and everyone in between.
And we are just as passionate about creating high-quality clothing that makes a real fashion statement.
As mothers ourselves, we are particularly committed to supporting and encouraging women through the sometimes challenging journey of motherhood. For every garment sold, a gold coin is donated to COPE - a not for profit organisation dedicated to improving the emotional wellbeing of parents during pregnancy and the year following the birth of a baby. 
The Hood is a labour of love for Melbourne-based twin sisters Natasha Wells and Rachel Van Bruchem, who bring with them combined experience across fashion, marketing, advertising and fashion editorial.
Natasha is a mum to three girls and Rachel has two busy boys.